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Fashion trends for major cities

Fashion trends for major cities

, by Juliet Therollo, 2 min reading time

Let us help you pick the perfect outfit for every city

July marks the heart of winter in South Africa, and as the days grow colder, it's essential to update your wardrobe with stylish and cosy pieces. Whether you're in Johannesburg, Cape Town, or Durban, this blog will guide you through the fashion trends for July, ensuring you stay chic and warm throughout the winter season. From layering strategies to incorporating vibrant colours and embracing local craftsmanship, let's unpack the latest fashion trends to keep your style game strong.

Layering for versatility: Layering is an art form during the winter season, allowing you to adapt to changing temperatures while showcasing your personal style. Start with a basic foundation of thermal tops or long-sleeved polo-necks in neutral colours like black, grey, or cream. Then, add layers such as chunky cardigans, stylish blazers, or tailored coats in contrasting textures or patterns. This technique not only keeps you warm but also adds depth and dimension to your outfit.

Bright colours and prints: While winter is often associated with darker hues, why not break the mould by incorporating loud colours and bold prints into your wardrobe? South Africa is known for its vibrant culture, and your fashion choices can easily reflect that. Opt for statement pieces in rich jewel tones like emerald green, royal blue, or deep red. Experiment with animal prints, floral patterns, or geometric designs to infuse a touch of excitement into your winter ensembles.

Cosy knits and oversized silhouettes: As the temperature drops, embrace cosy knitwear to stay warm and stylish. Oversized sweaters, cardigans, and polo-necks are not only comfortable but also on-trend. Opt for chunky cable-knit designs or oversized ribbed sweaters in neutral tones like camel, grey, or ivory. Pair them with slim-fitting jeans or leggings for a balanced silhouette. Don't forget to accessorize with statement belts to define your waist and add a touch of elegance to your winter look.

Classic outerwear with a twist: A well-crafted coat is a winter essential, and South Africa offers a range of options to suit various tastes. Invest in a classic wool or cashmere coat in a timeless silhouette such as a tailored trench or a double-breasted style. Add a twist by opting for unexpected details like faux fur collars, bold buttons, or asymmetrical cuts. This fusion of classic and contemporary elements will ensure your outerwear stands out in a sea of winter coats.

Embrace July this winter season with a fashion-forward approach. Layer your outfits creatively, incorporating vibrant colours, bold prints, and local textiles to infuse your wardrobe with a touch of cultural richness. Indulge in cosy knits, oversized silhouettes, and classic outerwear with unique twists to stay warm while making a style statement. Remember to experiment, have fun, and let your fashion choice in July mark the heart of winter in South Africa, and as the days grow colder, it's essential to update your wardrobe with stylish and cosy pieces. Whether you're in Johannesburg, Cape Town, or Durban, this blog will guide you